automated crm & quote generation for steel sales

AI-Powered Steel Sales Platform

Felux connects your RFQs, customer data, and pipeline so your team can manage deals from start to finish in one centralized location.

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Felux control tower dashboard displaying RFQ statistics, graphs, and customer data insights for industrial supply chain management.

THE FIRST AND ONLY

AI-Powered Operating System For The Steel Supply Chain

Dashboard displaying analytics with graphs and statistics, including win rate, active customers, and RFQ volume.A dashboard view of Dave Holden's recent activity and overview on a business platform interface.Dashboard showing analytics with graphs and data on RFQs, win rate, and top products.
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Who felux is for

Built for people who sell and move steel

Whether you manage inbound RFQs or oversee a multi-rep sales operation, our platform brings structure and visibility to every step of the process.

Woman smiling on a steel sales team
inside & outside sales

For Sales Teams

Stop digging through inboxes to find quote requests. Felux automatically pulls RFQs from email, creates customer records, and gives you one organized place to track every deal.

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leadership teams

For Sales Leadership

See what’s really happening across your pipeline. Felux gives leaders real-time visibility into RFQs, deal stages, and team activity; no more chasing updates or sifting through spreadsheets.

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We make it easy

A Better Process

It’s time RFQ and customer relationship management moved beyond long email chains, PDF attachments, and phone calls.

A custom animation of the Felux dashboard onboarding experience where the user connects their email to the Felux software and Felux automatically parses emails and builds customer & company record snd auto generates quotes based on what's been requested in the email.Collage of a woman in various stylish poses wearing a blue outfit with floral patterns.
RFQ overview screen

The new standard

From Inbox to Insights

Felux automates the flow of information from email to CRM, capturing RFQs & customer details, structuring data, and giving your team a complete picture of every deal.

A screen view of CRM features that allow steel sales teams to eliminate the noise from their daily routine and focus on what matters.
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Analytics dashboard
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One system, built for steel

Relationships 
Become
Revenue

In steel, relationships drive every deal. Felux captures every touchpoint for you, so you can stay laser-focused on what matters - customers.

A Steel sales platform dashboard

Cut RFQ response time by 68% and lifted margins by 3% in just 90 days

Before Felux, our team was managing and tracking RFQs in different systems. We now have pipeline visibility across the company and have insights into past product requests from our customers. This has enhanced our buying strategy and improved our margins.

Dustin Easton
General Manager of Sales

Boosted quote volume by 42% and cut response times in half

Scaling our service center meant we needed more discipline and visibility across our sales process. With Felux, we’ve been able to increase quote volume by 42% while cutting average response times nearly in half. The platform has given us the confidence to forecast accurately and the data to manage margin discipline across every rep.

Todd Reynolds
President & CEO

Frequently Asked Questions

+ Answers

Find answers to common questions about our platform and its features.

How fast can we get started?

Immediately - sign in and start working within minutes.

Does it integrate with my ERP?

Users can easily manage requests and quotes without a direct connection with an ERP. However, we can integrate with your ERP upon request.

Can I import my existing quotes?

Absolutely! Felux is designed with the user experience in mind. Our customer success team will work with you to update historical data to ensure a seamless experience for all users.

Will I have a dedicated person to work with me on my account?

We have a dedicated support team with years of experience in both steel and technology, ensuring all your questions, issues, and needs are handled quickly and effectively.

we make it easy

Stop Quoting in the dark

Let technology handle the busywork. Felux gives you the clarity, speed, and insights to sell steel with confidence.

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